Nothing excites a crowd more than a teaser event to build anticipation and generate buzz for something. Solebox did exactly that in preparation for their new store in Paris, opening in July. Solebox teamed up with Adidas on the 20th and 21st June to launch this event. Taking over café Fringe, they rebranded and redesigned it to reflect the yellow motif of the upcoming solebox x adidas Handball Spezial.
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Guests enjoyed coffee and croissants, along with some themed shirts, caps, and matches. Guests were also offered a sneak peek of the new solebox x adidas Handball Spezial design, which follows the same yellow theming.
Café Fringe is conveniently located within a huge range of showrooms where brands displayed their new ranges and products for Paris Fashion Week. Solebox strategically teased their opening in a high-traffic area full of fashion-minded people, who are their exact target audience.
This pop-up will carry momentum for a successful debut of solebox’s Paris store later this month.
Images: Soleblox
