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Wolf Blass Custom Wine Label and Gift Box.
We were tasked with creating a fun and engaging in-store brand experience to launch Maker’s Project, an exciting new range from Wolf Blass.
We developed a custom app that allowed the consumer to create their own custom wine label on the spot, and also create a unique label for a gift box, including their own photo.
The activation was rolled out in select Dan Murphy’s stores Australia wide and was incredibly successful in both engaging the consumer and driving sales during the promotional period.