The team at Taper are ahead of the curve when it comes to retail, business and corporate banking sector knowledge.
We had the privilege of conceptualising and developing an identity that would carry some no-nonsense weight and further enhance their integrity in the field.
The project began with identifying the brand’s tone of voice, key positioning and messaging, which was utilised to inform a comprehensive brand suite, communicated in a thorough style guide.
As a key touchpoint within Taper’s marketing and sales pipelines, the website incorporates conversational copy and automated forms to maximise lead generation.
A key feature of the website is the 11 calculators that allow site visitors to calculate their loan repayments, income tax, property buying and selling costs, plus much more.