Penfolds approached us with the vision to create a ‘new luxury’ in-store gifting experience in the leadup to Christmas for shoppers in Dan Murphy’s stores and leading independents. The goal was to provide a luxury experience for brand devotees while also expanding brand awareness and sales to new consumer demographics.
Three innovative elements: customisation; reusability; and non-sampling focussed engagement were the core focus in designing and building these beautifully styled in store carts.
Each station stocked with Penfold’s seasonal gifting assets, including tissue paper, gift tags, bags and ribbon that can be customised with a special message.
