Pleasing’s Pop-Up Tour Takes Over California’s Coast

At the end of July, the Californian coastal towns of Venice, Santa Monica, and Malibu were the lucky destinations for Harry Styles’ brand, Pleasing, to host its Pleasing SPF 4 Life Pop-Up Touring Experience.

pleasing 3

The pop-up provided a perfect opportunity for attendees to discover the latest in suncare designed to keep skin protected and glowing under the summer sun. Fans could shop the exclusive Original Pleasing Bag—a limited-availability item that quickly became the must-have accessory.

The pop-up also added a refreshing twist to the experience with complimentary Sungold Ice Pops.

pleasing 2

Visitors were encouraged to swing by the pop-up after soaking up the sun, ready to reapply their sunscreen while enjoying the lively atmosphere. The event’s success in Venice set the tone for the next stops on the tour, Santa Monica and Malibu.

This pop up was a celebration of summer, style, and self-care, all set against the backdrop of California’s iconic beaches.

 

Images: Pleasing

Share the love

Latest

Related Articles

After a three-year hiatus, the Veuve Clicquot Polo Classic in Los Angeles has finally returned. On Saturday 5th of October,...

Lacoste’s latest activation proves just how far it will go to capture the global spotlight. The iconic fashion label recently...

The Prada Beauty Flower Market is on the move across the globe with its latest stop in New York City...

The 2024 US Open brand activations offered fans a mix of immersive experiences. These activations brought excitement off the court,...

Get the latest marketing trends newsletter delivered straight to your inbox.

Leave your details below and we’ll send you the latest in market trends, analytics and more.

When you click the ‘Join The Newsletter’ button above to submit your details, we will store and process the data you have entered. Our Privacy Policy is here. Please read this to understand how we handle and use your personal information, and, to understand your rights with regards to your personal data.

Our Projects

The Worlds Most Elusive Wine Bar

Experience

Black Hops Limited Release Labels

Brand

Furphy Custom Ford Beer Truck

Experience

19 Crimes Bail Them Out Activation

Experience

Seppelt Melbourne Cup Activation at The Park

Experience

19 Crimes Custom Wine Label

Experience

T’Gallant Prosecco Fountain for Myer Melbourne

Experience

Wolf Blass Custom Wine Label

Experience

The Stag Australian Open Activation

Experience