National Geographic stole the spotlight at New York Fashion Week with its immersive holographic campaign, ‘Fit for a Queen.’ The event, held at Moonlight Studios and attended by over 200 industry influencers, celebrities, and media mavens, showcased a blend of holographic imagery and high fashion to celebrate the network’s upcoming docu-series QUEENS.
National Geographic seized the opportunity to make a bold statement about female empowerment and the natural world. Chris Albert, the executive VP of marketing and communications at Nat Geo, commented, “What better place to give a nod to queendom and celebrate our contribution to the movement of unstoppable women and powerful female matriarchs?”
“To spike intrigue, shift the narrative, and ignite new interest in Nat Geo with diverse audiences—especially women—there is no place like NYFW that bridges the intersection of pop culture, tastemakers, and influential media.
He continued, “With Nat Geo Presents: ‘Fit for a Queen, the event was not just about fashion, it was about Nat Geo making a statement at pop culture’s most epic, influential event week by presenting a fashion show with a Nat Geo twist—connecting both the world of fashion and the natural world.”
Behind this innovative production, Pop’N Creative, embarked on a mission to seamlessly integrate lifelike holograms of iconic female animals from the series into the fabric of fashion.
Lori Hall, co-founder and head of creative at Pop’N Creative, stated, “We were very successful in achieving the shock and awe from the audience when the animals leaped, prowled, and roared across the stage. It was very 4D.
“Their astonishment and praise confirmed that we had achieved something unprecedented in the fashion world.”
Hall added that this campaign aimed to highlight, “the powerful females driving change by being at the forefront of male-dominated industries: nature documentary filmmaking and fashion.”
Curated by the visionary Sakinah Bashir, the fashion show itself was a testament to creativity and ingenuity. Renowned designers such as JêBlanc, Sergio Hudson, and Studio 189 brought the animal kingdom to life with bold patterns and sculptural silhouettes.
The experience unfolded in three acts, with Brooklyn-based “plantfluencer” Plant Kween serving as the ethereal embodiment of “Mother Nature,” guiding guests through a journey of discovery and wonder. Each act featured a holographic depiction of a female animal protagonist from the series, seamlessly integrated into the narrative fabric of the show.
Photos: National Geographic
