Marbella, the elite luxury resort in Spain, is now home to the iconic Roman fashion house, Fendi. This summer, Fendi has embarked on a brand activation takeover at the Puente Romano Beach Resort, transforming it into a Fendi paradise until October 31st.
At the heart of this activation is the Fendi La Plaza Caffe. Here, guests can indulge in a menu inspired by the essence of Fendi, featuring inspired cocktails a selection of dishes, salads, and sandwiches, all are crafted to be enjoyed within an elegant atmosphere reflecting the brand’s style.
The space celebrates Fendi’s iconic Pequin stripes in beige and yellow, echoing the design of the nearby pop-up boutique. This boutique is a testament to Fendi’s timeless style, showcasing a selection of both classic pieces and fresh items from the Summer 2024 collection.
The pop-up store, adorned with the same Pequin stripes across various elements, seamlessly integrates Fendi’s iconic patterns, creating an inviting atmosphere. Visitors can explore the latest collections and iconic pieces like the Peekaboo and Baguette bags, making it a must-visit destination for luxury fashion enthusiasts. The store’s layout, inspired by Roman architecture, adds a touch of sophistication, enhancing the overall shopping experience.
The activation is a display of Fendi’s dedication to expanding its brand presence, offering a sophisticated yet relaxed atmosphere at one of the world’s most prestigious resorts.
Images: Fendi
