Musical and cultural icons Dr. Dre and Snoop Dogg have launched the production of Gin & Juice By Dre and Snoop, marking the debut of their premier ready-to-drink product under their new spirits venture.
Commemorating the 30th anniversary of Snoop’s seminal debut album, Doggystyle, which was produced by Dr. Dre, the canned beverage pays homage to Snoop’s timeless hit “Gin & Juice,” a Grammy-nominated classic from 1994. Available in four flavours- Citrus, Melon, Passionfruit, and Apricot, these canned cocktails are crafted using premium gin blends, promising an innovative drinking experience. The packaging, envisioned by design luminary Ini Archibong, adds a touch of sophistication to every sip.
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The product has made its domestic debut across the United States, with distribution rolling out nationwide from February through early spring.
“Together, we always try to create magic, we’re having fun being creative, and everything about this product is really us,” Dr. Dre commented in a news release.
“There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.”
“Look where we’re at in our careers,” adds Snoop Dogg.
“Look at our age and look at what we’ve done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for thirty years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.”
The creation of this ready-made cocktail is a testament to the enduring legacy of two iconic artists.
