As temperatures rise and travellers prepare for their ‘Euro Summer’ adventures, so too do brands. Designer brands are taking to major European cities or coastlines to see out their summer dreams and of course, promote themselves and their products.
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Alberta Ferretti is debuting their pop-up at the Hotel de Mar Gran Meliá in Mallorca, marking a first for both brands. Mallorca’s first fashion-inspired Pool Club at Hotel de Mar perfectly blends Italian craftsmanship with the beauty and allure of the Balearic Islands. The Bombon Pool Club at Hotel De Mar, a member of the Leading Hotels of the World, has consistently been a favourite among Mallorcan high society, making this the perfect place to host an Alberta Ferretti take over. Luxury living paired with luxury brands.
Alberta Ferretti’s iconic tie-dye prints decorate the pool area in blue hues, while the beach and pool bar show designs in beige tones. The outdoor furnishings encompass poolside loungers and the private beach, complete with umbrellas and sunbeds. This collaboration celebrates the art of slow living, inviting guests to savour moments of relaxation and leisure.
Additionally, this collaboration marks the 60th anniversary of the Hotel de Mar, celebrating its prestige and popularity within the Balearic Islands. With its own exclusive shoreline and picturesque gardens, the hotel is commonly known for its modern architecture despite being built in 1964.
This takeover is on offer all of summer, launched at the start of June and running through until the end of October.
The trend of pool club take overs by designer brands enhances the cultural landscape of these iconic destinations, while expressing the role fashion has in shaping our seasonal experiences.
Images: Alberta Ferretti
