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The objective was to give shoppers the opportunity to rest and refresh themselves while raise awareness of T’Gallant Prosecco over the holiday period in a fun and engaging way.
The design was influenced by the can and bottle label and colours, with the aim to create a Victorian-era garden setting that would be both impactful and on-brand.
The footprint features seating, a product wall and POS counter so consumers can also purchase bottles of T’Gallant Prosecco or Spritzed Prosecco cans. Due to the position in the store, the rear large back wall provided a unique branding opportunity that was highly visible throughout the store, which we made sure to maximise.
AWARDED
BRONZE
SHOP! A/NZ Marketing at Retail
Store Design
